Regular videos created to interest your followers and subscribers, promoting brand loyalty and long-term engagement. 50% of viewers aged 18-34 said they would stop what they were doing to watch a video from their favourite creator (Google 2019).
This is a video or film that lasts more then 30 minutes and is intended to connect with your audience on a deeper level, building stronger relationships between your message and your consumers. Although long films have existed for over a hundred years, the idea of using the long form as a specific marketing tool is an emerging format. Using strategies developed within the feature film industry for promoting products and merchandise, we are able to create long video, that is product or service focussed, suitable for the modern consumers and their viewing preferences.
These are short snippets of video content intended to tell your regular subscribers or followers about what is happening within your company right now. This keeps your relationship fresh and encourages a personal connection with your audience. Videos under two minutes long get the most engagement (Wistia 2019) and so the stories format is often, personal, light hearted and short. 33% of viewers will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes (Ad Age 2019).
There may be some important information that you want to get out into the world. This could be news about your company, its products, services or processes. Creating a video announcement is easier for many consumers to engage with and suits data consumption preferences. Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text (Insivia 2019).
This traditional sales focussed format is concerned with promoting goods and services to potential customers and clients and increasing engagement. We are particularly focussed on creating branded videos, which will help build the profile and reputation of your company. 64% of consumers will make a purchase after watching branded videos on social platforms (Tubular Insights 2019) and we specialise in creating adverts for social and mobile consumption.
Traditionally these videos are used internally within an organisation to develop knowledge and skills within the workplace, however increasingly companies are using these types of video to educate their customers and consumers about the benefits of products and services. 72% of customers would rather learn about a product or service by way of video (HubSpot 2019).
Data and stock is the collection of video footage from events, meetings, interviews, or any environment which benefits from being visually and audially recorded. This often takes the form of video ethnography, but can also include the moving image representation of the natural world, or technical and scientific processes.
Vertical Ninjas offer training and consultancy in all moving image production formats, with a particular specialism in vertical and square aspect ratios. We provide consultancy to media operatives working within corporate business and we present guest lectures for Universities, Colleges and Schools.
